As experts in press, global agency Two Comma PR (@twocommapr
) recognizes the importance of achieving verified status on social media to leaders and entrepreneurs. Public relations, their foremost passion and proficiency, is vital in making the best possible case to the likes of Instagram for verification.
Despite its contemporary cultural significance, the first thing to note about verification on social media is that it was primarily intended to be a functional tool. Allowing public figures to confirm their identity and receive an official stamp helps prevent impersonation and similar fraudulent behaviour on online platforms.
Understanding the reasoning behind the now-iconic blue checkmark can direct an individual’s approach to achieve verified status. Therefore, account holders must be notable enough to distinguish themselves from others with the same name. An indispensable tool for achieving that level of recognizability is public relations.
The Head of Instagram, Adam Mosseri, has himself identified
notability as the pivotal factor in whether an individual’s application to be verified is approved. Naturally, the primary way notability and public significance are judged is through an individual’s visibility online, a process that is primarily controlled by the press. By littering the online space with articles about themselves, figures can give a good impression of their notability to the platform.
Moreover, those seeking verification can play an active role in the process by taking control of their public relations strategy. Platforms don’t have the time or resources to rummage through multiple pages of Google search results. Rather, it is mutually beneficial for the individual to seek out press themselves by utilizing a public relations expert such as Two Comma PR, then using links to articles as evidence of notability in their application to the platform.
As a result of social media’s pursuit of transparency and equal opportunity, the list of potential publications valuable to the verification process is constantly growing. Those gifted in the public relations field are empowered to seek out the most effective sites for an individual’s application and then task real journalists to document the applicant’s story. The result not only makes a verification application more favourable but plays a wider role in boosting the individual’s exposure and generating traction for their most eye-catching ventures.
Two Comma PR has a positive reputation in the field because they understand the fundamental purpose of public relations and its benefits. Verification is today seen as a significant leap in the journey of a brand or figure, and PR is an essential tool for making it.