While its original purpose was primarily to prevent fraud and other forms of harmful impersonation online, social media endorsement (blue tick) has culturally become a number of things. It’s often a symbol of notability, as noted by the Head of Instagram, Adam Mosseri
himself. In some cases, it can represent an individual’s prevalence on a platform or their growing visibility in the public domain.
Until recently, however, the process by which an individual or brand can obtain the coveted ‘blue tick’ has been somewhat clouded by the social media population. Global press experts from Two Comma PR (@twocommapr
) believe they have pinpointed the three most pivotal factors in whether someone is granted to get endorsed or disappears into online obscurity:
1. Appear On Google
In 2022, the expectation that a prospective employer will ‘google’ a candidate throughout the application process is considered the norm.
Well, when a social media platform decides who is significant enough to gain the blue checkmark, they are likely to do the same thing.
After all, if somebody isn’t visible on the world’s most popular search engine, why should they be granted prestige in a densely populated online landscape?
2. Get Into The Press
As well as boosting somebody’s chances of showing up on Google, press can be instrumental in passing the road to the blue tick.
Instagram purports to actively search for credible articles about an account holder to inform their final decision.
It’s also an opportunity for the applicant to exponentially grow their brand, as initial exposure can trigger a viral chain of events and inspire more journalists to cover the story.
3. Understand The ‘Why’
If notoriety was the only factor, social media platforms could risk becoming the internet’s wild west.
So it goes without saying that a user must be credible to appear credible.
Making oneself the authority in a field, community, or marketplace could make a case for the blue tick undeniable. So why give the platform a reason not to verify you?
They are three distinct steps but should critically be interlinked as part of your road to verification. Receiving coverage in the press will skyrocket you up Google results, while having authority and credibility in your field gives journalists a reason to write about you. Achieve incredible things in your field first, and then make sure the world is talking about it. You’ll be a blue tick holder before you know it.