Public Relations
Two Comma PR Reveals The Four-Step Formula For Getting Into Forbes
  Published: May 21st 2022
Two Comma PR Reveals The Four-Step Formula For Getting Into Forbes

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Two Comma PR Reveals The Four-Step Formula For Getting Into Forbes
There is press, and then there is Forbes press. It isn’t easy to put into words the prestige and influence the over 100-year-old publication holds, especially in the realm of entrepreneurship.

Coverage in Forbes cannot be bought or sold; it can only be earned. Put simply, an individual or their venture must be so noteworthy that the world-famous magazine can’t help but write about them. The reputation and status gained from there precede themselves.

Following detailed interviews with key contributors, global agency Two Comma PR (@twocommapr) has conquered the critical factors for landing placement on the prestigious platform. The press experts have taken the opportunity to reverse engineer these pivotal elements into an easy to follow four-step formula for anyone aspiring to a Forbes feature:

1. Gain Credibility And Authority

Integrity and standing within an industry can act as presumptions in an individual’s favor. But just as easily, that presumption of credibility can be rebutted by even the smallest amount of negative press.

As a rule of thumb, coverage that paints someone in a negative light in the first three pages of Google results can negatively impact their credibility. For someone to get into Forbes, online perception must overwhelmingly favor the individual and their consistent reputation.

2. Do Something Worth Talking About

Almost everybody has tried to launch a project at some point in their life, especially following two years of fluctuating quarantine restrictions. Simply doing something, such as starting a social media marketing business, is not in and of itself worthy of press as prominent as a Forbes feature.

Activities worthy of coverage in the likes of Forbes require an element of uniqueness and intrigue. Success alone most likely won’t cut it for the majority of figures; to be found in those prestigious pages among the world’s industry leaders, an individual must be a trailblazer in their sector.

3. Get Press In Advance

With a rare exception for rapid landmark achievements, having previous press is necessary for the vast majority of aspiring Forbes alumni.

Although five articles are often touted as the minimum for landing a Forbes article, Two Comma PR believes it is advisable to have six to be on the safe side. All previous press must be ranked on Google, credible, genuinely earned, positive, and featured on sites that achieve at least 1m impressions per month.

It can be valuable if existing articles relate directly to the angle of the planned Forbes feature, are thought-provoking, and challenge the status quo with subversive ferocity.

4. Speak To The Experts

While esteemed for their knowledge and expertise in the area, what sets PR agencies such as Two Comma apart is their close relationships with Forbes pitchers.

Thought leaders can work with public relations experts to put together a strategy for obtaining press and pitch the story to Forbes. PR professionals who know the guidelines inside and out are best placed to put their client’s angle on the desk of the right people, all but guaranteeing a feature with prestige and virality.
There is press, and then there is Forbes press. It isn’t easy to put into words the prestige and influence the over 100-year-old publication holds, especially in the realm of entrepreneurship.

Coverage in Forbes cannot be bought or sold; it can only be earned. Put simply, an individual or their venture must be so noteworthy that the world-famous magazine can’t help but write about them. The reputation and status gained from there precede themselves.

Following detailed interviews with key contributors, global agency Two Comma PR (@twocommapr) has conquered the critical factors for landing placement on the prestigious platform. The press experts have taken the opportunity to reverse engineer these pivotal elements into an easy to follow four-step formula for anyone aspiring to a Forbes feature:

1. Gain Credibility And Authority

Integrity and standing within an industry can act as presumptions in an individual’s favor. But just as easily, that presumption of credibility can be rebutted by even the smallest amount of negative press.

As a rule of thumb, coverage that paints someone in a negative light in the first three pages of Google results can negatively impact their credibility. For someone to get into Forbes, online perception must overwhelmingly favor the individual and their consistent reputation.

2. Do Something Worth Talking About

Almost everybody has tried to launch a project at some point in their life, especially following two years of fluctuating quarantine restrictions. Simply doing something, such as starting a social media marketing business, is not in and of itself worthy of press as prominent as a Forbes feature.

Activities worthy of coverage in the likes of Forbes require an element of uniqueness and intrigue. Success alone most likely won’t cut it for the majority of figures; to be found in those prestigious pages among the world’s industry leaders, an individual must be a trailblazer in their sector.

3. Get Press In Advance

With a rare exception for rapid landmark achievements, having previous press is necessary for the vast majority of aspiring Forbes alumni.

Although five articles are often touted as the minimum for landing a Forbes article, Two Comma PR believes it is advisable to have six to be on the safe side. All previous press must be ranked on Google, credible, genuinely earned, positive, and featured on sites that achieve at least 1m impressions per month.

It can be valuable if existing articles relate directly to the angle of the planned Forbes feature, are thought-provoking, and challenge the status quo with subversive ferocity.

4. Speak To The Experts

While esteemed for their knowledge and expertise in the area, what sets PR agencies such as Two Comma apart is their close relationships with Forbes pitchers.

Thought leaders can work with public relations experts to put together a strategy for obtaining press and pitch the story to Forbes. PR professionals who know the guidelines inside and out are best placed to put their client’s angle on the desk of the right people, all but guaranteeing a feature with prestige and virality.
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