Personal Branding
Google Knowledge Panels: A One-Way Ticket To Trust And Credibility
  Published: March 8th 2022
Google Knowledge Panels: A One-Way Ticket To Trust And Credibility

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Google Knowledge Panels: A One-Way Ticket To Trust And Credibility
The words ‘Google Knowledge Panel’ may be met with confusion by the vast majority of the general public. But the reality is that almost everybody with an internet connection is likely to have crossed paths with one, in some cases daily.

The COO of Two Comma PR, Vivienne Benitz, is a keen believer in their potential impact. “The Google Knowledge Panel can form an integral part of how users browse the internet”, she outlined.

Most audiences primarily use the internet for basic functional needs rather than complex technical processes. In such scenarios, it is nearly impossible to avoid the staple feature that is the Google Knowledge Panel.

Ever keyed in a company, public figure, or place of interest into the world’s most popular search engine? If the subject was notable enough, a handy informational box probably popped up on the right side of the screen. This signifier of importance is known as a Google Knowledge Panel. Here are three ways it can help you, your brand, and your business:

1. Credibility Is Key

The placement of a Google Knowledge Panel at the top right of a Google Search, besides its obvious marketing benefits, is effectively the platform acknowledging your notability.

Take it from the Head of Instagram, Adam Mosseri, himself. He has openly stated that notability is the turning factor in whether the platform decides to verify a profile - another of the key stepping stones to resonating with your audience.

Notability leads to credibility because credibility spreads through a trusting endorsement. Credibility leads to growth because clients want to know where their money is going, now more than ever. The more credible the endorsement, the more credibility is passed onto your business and brand.

If a renowned, reputable tech leader is willing to endorse you as credible, then your customer base is likely to feel the same.

2. Blue Tick Potential

It’s now common knowledge that social media platforms use press as a key influencer in their decision to award verification.

Articles published in various publications all carry weight when a platform decides if you or your business is worthy of the prestige. Therefore, a good PR campaign should form an integral element of your strategy to reach the upper echelons of online society.

But did you know that a Google Knowledge Panel could be the deciding factor in receiving your blue tick on Instagram in particular?

One step closer to the verified profiles club.

3. A Trusting Relationship

There is a good chance that your clients trust Google. It’s most likely their first point of call when they look for what they need. So if Google trusts you, then say goodbye to the middle man.

As competition in an industry increases and diversifies, consumers have less time to judge a particular brand. They have more options at their disposal and will look elsewhere if you don’t meet the criteria for their trust.

Therefore, it is vital that in the short time you do have a prospect’s attention, you maximize the faith they are prepared to put into you. When developing a business online, empowering the audience to place their trust in you above others could be pivotal for growth in the market.

Google Knowledge Panels can be a tell-tale sign of a trustworthy business for undecided prospects. Beyond their inherent benefit for credibility, they put key information about your business at the top of the world’s most popular search engine. Don’t leave their decision down to fate!
The words ‘Google Knowledge Panel’ may be met with confusion by the vast majority of the general public. But the reality is that almost everybody with an internet connection is likely to have crossed paths with one, in some cases daily.

The COO of Two Comma PR, Vivienne Benitz, is a keen believer in their potential impact. “The Google Knowledge Panel can form an integral part of how users browse the internet”, she outlined.

Most audiences primarily use the internet for basic functional needs rather than complex technical processes. In such scenarios, it is nearly impossible to avoid the staple feature that is the Google Knowledge Panel.

Ever keyed in a company, public figure, or place of interest into the world’s most popular search engine? If the subject was notable enough, a handy informational box probably popped up on the right side of the screen. This signifier of importance is known as a Google Knowledge Panel. Here are three ways it can help you, your brand, and your business:

1. Credibility Is Key

The placement of a Google Knowledge Panel at the top right of a Google Search, besides its obvious marketing benefits, is effectively the platform acknowledging your notability.

Take it from the Head of Instagram, Adam Mosseri, himself. He has openly stated that notability is the turning factor in whether the platform decides to verify a profile - another of the key stepping stones to resonating with your audience.

Notability leads to credibility because credibility spreads through a trusting endorsement. Credibility leads to growth because clients want to know where their money is going, now more than ever. The more credible the endorsement, the more credibility is passed onto your business and brand.

If a renowned, reputable tech leader is willing to endorse you as credible, then your customer base is likely to feel the same.

2. Blue Tick Potential

It’s now common knowledge that social media platforms use press as a key influencer in their decision to award verification.

Articles published in various publications all carry weight when a platform decides if you or your business is worthy of the prestige. Therefore, a good PR campaign should form an integral element of your strategy to reach the upper echelons of online society.

But did you know that a Google Knowledge Panel could be the deciding factor in receiving your blue tick on Instagram in particular?

One step closer to the verified profiles club.

3. A Trusting Relationship

There is a good chance that your clients trust Google. It’s most likely their first point of call when they look for what they need. So if Google trusts you, then say goodbye to the middle man.

As competition in an industry increases and diversifies, consumers have less time to judge a particular brand. They have more options at their disposal and will look elsewhere if you don’t meet the criteria for their trust.

Therefore, it is vital that in the short time you do have a prospect’s attention, you maximize the faith they are prepared to put into you. When developing a business online, empowering the audience to place their trust in you above others could be pivotal for growth in the market.

Google Knowledge Panels can be a tell-tale sign of a trustworthy business for undecided prospects. Beyond their inherent benefit for credibility, they put key information about your business at the top of the world’s most popular search engine. Don’t leave their decision down to fate!
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